Relationship Marketing in Consumer Markets: Antecedents and Consequences:

作者: J. N. Sheth , A. Parvatlyar

DOI: 10.1177/009207039502300405

关键词:

摘要: … It is used in the same sense as Milton Friedman (1953) used it to describe "critical … in a relationship is selected on the grounds of "intuitive plausibility." It serves the purpose described by …

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