Method of auctioning advertising opportunities of uncertain availability

摘要: A method of quickly and efficiently determining pricing allocation advertising messages in a diversity documents to be presented users with varying degrees targeting information known about them. database individual users' profiles is maintained. Profiles may contain demographics, interests, behavior patterns. Advertisers place bids on reaching users. Bids are collected stored until user requests document that can combined an message user. Then, different compared determine the winning bid, serve message, price paid by advertiser. Means provided make react dynamically content requested overall schedule repeatedly, discount if likely undesirable, allocate into third parties.