Geographically targeted advertising
作者： Travis J. Muhlestein , Weihua (Wayne) Zhao , Omprakash R. Maniyar , Xianzu Song , Honghua (Kathy) Dai
DOI:
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摘要: Methods and computer storage media for geographically targeting online advertisements. A search query is received from a searcher. geographic location that associated with the identified converted to identifier. tolerance determined. An advertisement matched based, in part, on identifier of query. The presented In some embodiments, includes an utilized ranking advertisement. direction travel searcher utilized, rank
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