Consumer-stated preferences towards Protected Designation of Origin (PDO) labels in a traditional olive-oil-producing country: the case of Spain

摘要: francaisCette etude examine l'importance relative de la certification Europeenne d'origine (Appellation d'Origine Controlee, AOC) par rapport a d'autres attributs extrinseques (prix et emballage) intrinseques (couleur) l'huile d'olive espagnole dans formation des preferences consommateurs. Nous avons effectue une enquete face-a-face aupres 439 consommateurs d'huile en Andalousie (Sud l'Espagne). Les ont ete estimees utilisant methode d'analyse conjointe (AC). En plus, segmentation du marche realisee technique cluster. resultats indiquent que le prix (label sont les plus determinants Quatre segments identifies, dont deux lies l'appreciation label AOC. EnglishThis study investigates the importance that European origin labels (Protected Designation of Origin, PDO) associated with extrinsic (price and packaging) intrinsic (colour) cues Spanish olive oil has in consumer preferences. We conducted survey through face-to-face interviews Andalusia (southern Spain) consumers oil. The consumers' were estimated using conjoint analysis (CA). Furthermore, market was also performed cluster analysis. results indicate price labelling (PDO label) are attributes most affect consumers´ Four identi?ed, two which concern liking label.