Mobility Management campaigns as part of the transition towards changing social norms on sustainable travel behaviour

摘要: In the transition towards a low-carbon society, changes of attitudes and social norms are needed to support new ways implementing technical solutions behaviors lifestyles. Mobility Management (MM) campaigns have been shown contribute changing mind sets, but date these not recognized as important parts strategic transport policy plan on an overall level. A brief overview literature concerning MM being carried out in Sweden today indicates that full potential is used. To make more effective, we suggest should focus motivation normalizing sustainable behavior explicitly express holistic views regarding climate effects. Most importantly, however, argue effectiveness could be increased through systematic use, which might require national coordination.