Social Media Engagement Theory: Exploring the Influence of User Engagement on Social Media Usage

作者: Paul M. Di Gangi , Molly M. Wasko

DOI: 10.4018/JOEUC.2016040104

关键词:

摘要: … Li and Bernoff (2008) suggest that the ideal age group for examining social media usage behavior is between the ages of 18 and 27, making undergraduate students the ideal subjects …

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