The Effects of the Korean Wave (Hallyu) Star and Receiver Characteristics on T.V Drama Satisfaction and Intention to Revisit
作者： Won-jun Lee
DOI: 10.14257/IJUNESST.2015.8.11.34
关键词:
摘要: In recent years, the popularity of Korean pop culture in Asian nations is increasing and Wave becomes a new cultural trend. This study examines consumer behavior Chinese tourists visiting Korea investigate factors influencing television drama satisfaction intention to visit again. To empirically test hypotheses, questionnaires had been collected path analysis was performed. The results indicate that attractiveness credibility stars affect T.V while commitment fans affects positively. Also, revisit
sersc.org 参考文章(26)
Soonkwan Hong, Chang‐Ho Kim, Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia Qualitative Market Research: An International Journal. ,vol. 16, pp. 53- 75 ,(2013) , 10.1108/13522751311289767
John Urry, The Tourist Gaze: Leisure and Travel in Contemporary Societies ,(1990)
Nusta Carranza Ko, Jeong-Nam Kim, Song I. No, Ronald Gobbi Simoes, The Korean Wave Hallyu in Looking at Escapism in Peruvian Society Perspectives on Global Development and Technology. ,vol. 13, pp. 332- 346 ,(2014) , 10.1163/15691497-12341305
Michael Furmanovsky, American Country Music in Japan: Lost Piece in the Popular Music History Puzzle Popular Music and Society. ,vol. 31, pp. 357- 372 ,(2008) , 10.1080/03007760701682383
Elizabeth C. Hirschman, Secular Immortality and the American Ideology of Affluence Journal of Consumer Research. ,vol. 17, pp. 31- 42 ,(1990) , 10.1086/208534
Gilbert A. Churchill, A Paradigm for Developing Better Measures of Marketing Constructs Journal of Marketing Research. ,vol. 16, pp. 64- 73 ,(1979) , 10.2307/3150876
Philip L. Pearce, Alastair M. Morrison, Gianna M. Moscardo, Individuals as Tourist Icons: A Developmental and Marketing Analysis Journal of Hospitality & Leisure Marketing. ,vol. 10, pp. 63- 85 ,(2003) , 10.1300/J150V10N01_05
Jason Kaufman, Orlando Patterson, Cross-National Cultural Diffusion: The Global Spread of Cricket: American Sociological Review. ,vol. 70, pp. 82- 110 ,(2005) , 10.1177/000312240507000105
Rod McColl, Yann Truong, The Effects of Facial Attractiveness and Gender on Customer Evaluations during a Web-Video Sales Encounter Journal of Personal Selling and Sales Management. ,vol. 33, pp. 117- 128 ,(2013) , 10.2753/PSS0885-3134330110
Tammy Neal Crutchfield, Vicki Blakney Eveland, A. Peter Eveland, Assessing Medicaid patients' perceptions of the OB/GYN-patient relationship. Health Marketing Quarterly. ,vol. 19, pp. 21- 37 ,(2002) , 10.1300/J026V19N04_03