Social capital production: sport event volunteer perceptions and impacts

摘要: Social capital production: Sport event volunteer perceptions and impacts National governments promote volunteerism sport participation as a means to improve the social stock of communities (Coalter, 2007; Houlihan, 2005; Skinner, Zakus & Cowell, 2008). Many studies have focused on motivations volunteers (Allen Shaw, 2009; Harvey, Levesque Donnelly, Reid, 2007), how sports clubs can unity within community (Atherley, 2006; Brown, 2006). However, there has been little exploration presence in their interactions its impact production locality. Volunteers are key stakeholders events known contribute (Putnam, 1995; Putnam, Feldstein Cohen, 2004). Without volunteers, might not be staged (Costa, Chalip, Green, Simes, Cuskelly, 2008; Elstad, 2003; Gaskin, Ralston, Lumsdon, Downward, Recreation New Zealand, Wilson, 2000). The challenge for managers is understand generation so that organisational needs better balanced with (Chalip, Sharpe, Taupo (the location study) claims “the Zealand“(Destination Lake Taupo, 2009a), full calendar large pool long-term it was considered ideal place which conduct this study. Access who support two long-established events, specifically Ironman Zealand Mizuno Half Marathon facilitated by Destination Taupo. Research concept relies qualitative analysis techniques, reflecting borne out relationships constantly change. It location, quality quantity determine whether produced used, success strategies (Arcodia Whitford, Doherty Misener, Misener Mason, Reimer, Lyons, Ferguson Polanco, 2008).). Understanding driver process (Doherty 2008) assessing level relations dominates normative structures (Reimer et al., iv Using case study approach, data collection undertaken stages. Document semi-structured interviews provided context industry. second stage generated volunteers’ through focus group. Subsequent thematic examined production, using model created (2008), framework structural promoted Reimer al. (2008). confirmed study’s participants. Of particular note influence vertical links market durable appeared stronger than do horizontal bridging ties associative relations. While groups share common incentive supporting payment crew, catalyst forging ties. Additionally, directors fragile. As intermediaries they put most effort least economic reward. This fragility, combined expectations placed upon these organisations could industry jeopardy warrants review.