An extension of UTAUT model for Palestine e–commerce
作者： Jumana S.A. Musleh , Govindan Marthandan , Nusrate Aziz
关键词:
摘要: This study investigates the extension of unified theory acceptance and use technology (UTAUT) model to online shopping. The results show that performance expectancy has a significant positive impact on intention shop online. A effort also been observed. Social influence However, facilitating condition no attitude towards shopping is salient in determining Trust Perceived competence, perceived security control, privacy shared values communication have trust. Yet, integrity Furthermore, opportunistic behaviour negative
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