Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression

摘要: This study examines whether memory of antidepressant direct-to-consumer (DTC) prescription drug advertising is associated with the public stigma attached to depression. Results indicate that those who better remember DTC ads tend have a higher perceived prevalence depression (i.e., more people suffer from depression). And, inversely toward That is, report they are supportive and comfortable The results suggest mediating variable accounts for relationship between implications limitations study, as an exploratory investigation, discussed.