MPH program adaptability in a competitive marketplace: the case for continued assessment.

作者: Rosemary M. Caron , Holly Tutko

DOI: 10.1007/S10900-010-9225-X

关键词:

摘要: In the last several years, number of Master Public Health (MPH) programs has increased rapidly in US. As such, MPH programs, particularly smaller-sized ones, need to critically examine how their are meeting needs and preferences local public health practitioners. To assist this necessity, University New Hampshire conducted a comprehensive educational assessment its effectiveness as smaller-sized, accredited program. The aim was review program from perspective all stakeholders then agree on changes that would contribute fulfillment program’s mission, well improve quality reach. examined following components: policy development implementation; target audience; marketing strategies; marketplace position; delivery model; curriculum design; continuing education. Though activities explored wide array attributes, audience, design, strategy presented significant challenges opportunities for our smaller Program remain competitive. effort put forth into conducting an in-depth core components also allowed comparison increasing developing regionally. Since practice is changing education practitioners must be adaptable, we propose routine institution’s could not only meet but with keeping smaller, unbranded competitive burgeoning marketplace.

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