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The Effect of Regulatory Focus on Brand Name: The Role of Brand Sensitivity
作者: 김영조 , Junsang Yeo , 송시연
DOI:
10.21074/KJLCAP.2009.10.1.1
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参考文章
(30)
1.
Richard R. Klink,
Creating Brand Names With Meaning: The Use of Sound Symbolism
Marketing Letters.
,vol. 11, pp. 5- 20 ,(2000) ,
10.1023/A:1008184423824
2.
Nader T. Tavassoli, Jin K. Han,
Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context
Journal of Consumer Research.
,vol. 28, pp. 482- 493 ,(2001) ,
10.1086/323735
3.
P. Beaudoin,
Determinants of Adolescents' Brand Sensitivity to Clothing
Family and Consumer Sciences Research Journal.
,vol. 34, pp. 312- 331 ,(2006) ,
10.1177/1077727X06286418
4.
Michelle R. Nelson, Laurie Ellis McLeod,
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others
International Journal of Consumer Studies.
,vol. 29, pp. 515- 528 ,(2005) ,
10.1111/J.1470-6431.2005.00429.X
5.
Tina M. Lowrey, L. J. Shrum, Tony M. Dubitsky,
The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory
Journal of Advertising.
,vol. 32, pp. 7- 17 ,(2003) ,
10.1080/00913367.2003.10639137
6.
Ingrid M. Martin, David W. Stewart,
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
Journal of Marketing Research.
,vol. 38, pp. 471- 484 ,(2001) ,
10.1509/JMKR.38.4.471.18912
7.
Jennifer Edson Escalas, James R. Bettman,
Self‐Construal, Reference Groups, and Brand Meaning
Journal of Consumer Research.
,vol. 32, pp. 378- 389 ,(2005) ,
10.1086/497549
8.
Sankar Sen,
The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge
Journal of Consumer Psychology.
,vol. 8, pp. 431- 455 ,(1999) ,
10.1207/S15327663JCP0804_04
9.
Pierre Beaudoin, Marie J. Lachance, Jean Robitaille,
Fashion innovativeness, fashion diffusion and brand sensitivity among adolescents
Journal of Fashion Marketing and Management.
,vol. 7, pp. 23- 30 ,(2003) ,
10.1108/13612020310464340
10.
Junsang Yeo, Jongwon Park,
Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions
Journal of Consumer Psychology.
,vol. 16, pp. 272- 282 ,(2006) ,
10.1207/S15327663JCP1603_9
来源期刊
The Korean Journal of Consumer and Advertising Psychology
2009 年,
Volume: 10, Issue: 1,
Page: 1-12
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