Advertisement targeting through embedded scripts in supply-side and demand-side platforms

摘要: An apparatus and a system of improvement advertisement targeting through embedded scripts in supply-side demand-side platforms are disclosed. In one embodiment, method client device includes applying an automatic content recognition algorithm to determine identifier audio-visual data. The then associates the with data based on semantic correlation between meta-data provided by provider and/or identifier. may be improved when script is device, platform, integrated supply side execute arbitrary cross-site sandboxed application device. obfuscated manner that it relevant particular platform eliminate need query per ad-spot basis. submit requests advertising exchange constraint type rather than bidding methodology spot