Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities
作者： R. Eric Reidenbach , Donald P. Robin
DOI: 10.1007/978-94-007-4126-3_15
关键词:
摘要: This study reports on the development of scale items derived from pluralistic moral philosophy literature. In addition, manner in which individuals combine aspects different philosophies making ethical evaluations was explored.
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