Product display tray with pull through feature

摘要: A tray for the display and dispensing of products in blister packages. Side guide elements, wire or sheet material, are provided forward portions thereof with retaining elements formed integrally one piece therewith. The engage side margins a forwardmost package well below tops packages preferably blisters thereof. is gripped by its exposed unobstructed upper pulled forwardly to remove package. Integral, one-piece construction provides economical manufacture superior performance. Optionally, space may be front accommodate return customer who has changed his her mind. In embodiment, portion inverted U-shaped configuration positioned ends concealed protected side.