Encouraging innovation activity: in the specific context of small- and medium-sized retailers

摘要: This paper aims at formalizing an innovation process well suited for small- and medium-sized enterprises (SMEs) specialized in retail. The design research consisted analyzing conceptual models of from the literature adapting it to specific context. Indeed, issue deals with encouraging activity context retailers that have not yet integrated intern department. In actual financial context, is essential SMEs innovate order gain competitive advantage; but how start a sized activity? undertaken results plan sets up gradually methodology conducting repeated regular new product development. Supported international research, contributes proposal meeting two following requirements:a retailer lacking knowledge andan SME limited financ...