The Power of Pictures: Vertical Picture Angles in Power Pictures

摘要: Conventional wisdom suggests that variations in vertical picture angle cause the subject to appear more powerful when depicted from below and less above. However, do media actually use such associations represent individual differences power? We argue diverse perspectives of evolutionary, social learning, embodiment theories all suggest association between verticality power is relatively automatic should, therefore, be visible portrayal powerless individuals media. Four archival studies (with six samples) provide empirical evidence for this hypothesis indicate a salience context reinforces effect. In addition, two experimental confirm these effects producing content. discuss potential implications