Corporate social responsibility as a bridge between business and society: a strategic perspective

摘要: This study examines the extent of awareness and knowledge corporate social responsibility (CSR) by communities; people’s perception motive why Nigerian companies are involved in CSR. It used Lafarge Cement WAPCO Nigeria Plc as case study. Data were generated through primary secondary sources. Descriptive statistics, specifically pie charts, to analyse data while significance differences between budget appropriations two locations was tested using t-statistic. The revealed that there is no significant difference CSR for locations, but showed a year provisions. also an overwhelming number people will give support socially responsible organisation. findings suggest adoption firms strategy bridging gap them society.