Growing large while staying small : spinning-off as an organizational strategy

摘要: Growing large while staying small is the motto of young innovative software house, Topicus. Topicus implemented this through separating its organizations when they become too large, by use spin-offs. very successful with organizational strategy. It has grown from two until nearly 75 employees and produced three spin-offs in eight years time. This success not only realized organizational strategy, Topicus also developed a product strategy. strategy focused on becoming network integrator, developing application services for all actors in specific sector. Nevertheless, both strategies are explicitly designed growth. In addition, these strategies are different other houses some problems arise when combining both. research therefore examines and improves it where possible. This investigation starts creation theoretical background that explains the strategies’ Literature shows spinning-off: personnel very motivated, an entrepreneurial climate developed, flexible structure is created, efficient way entering immature markets. Because possible to transfer knowledge, spin-off can become quickly. By applications for network, optimizes network reduces costs made the organizations it. house develops applications specific network profits reusability, reputation, effect. These advantages make easier to sell applications. With information, Topicus’ development analyzed. history shows that started qualified launching customer. spinoff’s first year continued working together parent. shares same building, hires parent acquires new projects After this year, separate entirely because hired developed themselves, first finished which knowledge and/or be reused, reputation been established. With unique advantage, spin-offs, several strategic assets, such as qualitative software. However, successes come danger large, because harms climate, agile programming becomes difficult, the development slows down. tend start their own, when an organization will be created. Therefore, process repeats maintains itself. In research, improved discussed. investigates markets for optimization opportunities, bases decision. be used create optimized approach. When projects that have reusable components, enables quicker cash flows, needs fewer employees, and can attract customers. improvement used strategy. This states every customer possibilities spinning-off should be investigated, instead waiting 25 employees. It is if there motivated entrepreneur, qualified employees available, sufficient financial capital at hand, parent’s not saturated. current one, stimulates organizational growth, opportunities better thought over, reusability improved, and applications sold easier. However, would applied beginning, have led much differences. postponed separation Finance, because Topicus did itself time, Healthcare in Care Cure could yet, beginning next year.