STUDY ON THE DECISION PROCESS OF THE MOBILE TELECOMMUNICATIONS SERVICES’ USERS

摘要: The current research has as starting point the decision process model and innovation adoption process, applied on specific of mobile telecommunications users, focusing telephones/ smartphones. following steps: perception need, expectations, looking for information, alternatives evaluation, creation preferences, choice, purchase, consumption, assessment after purchase. On other hand, focus stages: innovators (the first to adopt innovations), early adopters (become convinced by innovations quickly buy), majority (first expect experience others then late (wait popularization before buying) latecomers last buy innovations). was made during March 2013, using a questionnaire based survey, which filled in 165 telephones owners. sample calculated with help probabilistic method. hypotheses derived from objectives this were formulated taking into consideration final results paper: more than half respondents are open new technology have smartphone; brand highest success among owners is Samsung; most frequently, bought product very its launch; accorded main attention stages buying process: information search choice; influenced their family, friends, colleagues sales force. obtained statistical functions, such as: descriptive statistics factor analysis, SPSS 16.0 software Windows XP.