Competing on Analytics: The New Science of Winning

摘要: You have more information at hand about your business environment than ever before. But are you using it to "out-think" rivals? If not, may be missing out on a potent competitive tool. In "Competing Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for data make decisions has shifted dramatically. Certain high-performing enterprises now building their strategies around data-driven insights in turn generate impressive results. Their secret weapon: sophisticated quantitative statistical analysis predictive modeling. Exemplars analytics new tools identify most profitable customers offer them right price, accelerate product innovation, optimize supply chains, true drivers financial performance. A wealth examples - from organizations as diverse Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, Boston Red Sox illuminate how leverage power analytics.