An empirical study on consumer acceptance of products in electronic markets: a transaction cost model
作者： Ting-Peng Liang , Jin-Shiang Huang
DOI: 10.1016/S0167-9236(98)00061-X
关键词:
摘要: … a consumer to purchase over the web instead of a traditional store. One particular aspect that we examine is the costs … for assessing the marketability of different types of products on the …
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