Intra-community cross-border e-commerce : a consumer confidence enhancing package

摘要: The aim of this thesis is to explore the barriers posed by special characteristics e-commerce that undermine consumer confidence in intra-Community crossborder and introduce possible substantive legal solutions eliminate those barriers. This based upon argument answer increasing vis-a-vis cross-border ecommerce lies empowering individual consumers with effective remedies for goods quality defects. Empirical evidence confirms accessing rights principle disincentive confidence. suggests there are two ways remedy situation; reducing incentive. Pinpointing key areas reference empirical evidence, a ‘consumer enhancing package’ introduced contains may have comprehensive impact. Implementing package, ‘accessibility counterparty’ ‘localisation disputes’ identified as critical improvement. Focusing on these formulas, ‘manufacturer liability’ ‘credit card company mechanisms potential reduce means facilitating accessibility remedies. other part package involves introduction ‘punitive damages’ potent private enforcement tool ‘incentive’ go courts pursuing remedies, while fostering compliance businesses. It particular significance EU, create confident who engage Intra-Community vital motor integration. Therefore an attempt develop address existing problems particularly such time calls stronger measures. more are, Internal Market likely flourish.