Entering Central and Eastern European markets through Gateway Strategies: the case of the French company SLAT

摘要: This paper focuses on the international development of SLAT, an independent SME which develops, produces and markets solutions secured alimentations. Located in Rhone-Alpes region, company has 67 employees. The mainly developed through export activities: it realizes 15% its total sales abroad products are marketed 37 countries. recently decided to implement a subsidiary Germany strengthen presence markets. In this process, was accompanied by ERAI (Entreprise International), French agency helps companies from region expand into foreign authors explain role played establishment influence successful accompaniment experience internationalization process.