Strategic Management and Competitive Advantage

摘要: PART ONE: The Tools of Strategic Analysis Chapter 1 What Is Strategy and the Management Process? 2 Evaluating a Firm's External Environment 3 Internal Capabilities TWO: Business Level Strategies 4 Cost Leadership 5 Product Differentiation THREE: Corporate 6 Vertical Integration 7 Diversification 8 Organizing to Implement 9 Alliances 10 Mergers Acquisitions