Target financial institution channel migration based on transaction history
作者： Matthew A. Calman , Carrie Anne Hanson , Glenn Grossman , David M. Grigg
DOI:
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摘要: Embodiments of the invention relate to systems, methods, and computer program products for targeting financial institution channel migration based on patterns or trends in a customer's transaction history. Once trend is identified, such as customer makes weekly deposits at banking center, recommendations alternative channels are determined which optimal institution, both. Optimization defined terms by recommended being more efficient/less time-consuming cost efficient. transactions determined, an alert communicated form email, text message, online/mobile posting like.
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