What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification

摘要: Abstract Organizations often present data related to clinical trials, and other product efficacy information, in partitioned or aggregated formats, as successes failures, frequencies percentages. We examine how such different presentation formats might interact influence judgments. The results of five experiments indicate that (vs. aggregated) frequency affect judgments regarding perceived these effects are moderated by frames (success vs. failure) quantification (frequencies percentages). Specifically, success-framed, partitioned, enhance choice, while failure-framed, have the opposite effects. However, get attenuated when presented