Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability
作者： Punam Anand Keller , Ann L. McGill
DOI: 10.1016/S1057-7408(08)80027-7
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摘要: We present two experiments that test whether ease of imagability can shift the influence of a product attribute without affecting its assessed importance in the decision. Results of the …
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