The new threat of digital marketing.
作者： Kathryn C. Montgomery , Jeff Chester , Sonya A. Grier , Lori Dorfman
DOI: 10.1016/J.PCL.2012.03.022
关键词:
摘要: Because of their avid use new media and increased spending power, children teens have become primary targets a "media marketing ecosystem." The digital marketplace is undergoing rapid innovation as technologies software applications continue to reshape the landscape user behaviors. advertising industry, in many instances led by food beverage marketers, purposefully exploiting special relationship that youth with media, online campaigns create unprecedented intimacies between adolescents brands products now literally surround them.
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sci-hub.se 参考文章(37)
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