Stimulating the diffusion of photovoltaic systems: A behavioural perspective

摘要: This paper first discusses consumer motives for adopting photovoltaic systems (PV systems) from a behavioural-theoretical perspective. Different are discussed within framework of underlying needs and the time sensitivity various outcomes. Next, empirical data presented concerning buyers PV after promotional support campaign in city Groningen (the Netherlands). Financial general problem awareness found to be critical motives, but (strong) positive effects information meetings, technical meetings social networks also identified. Conclusions focus on system, suggestions policy measures stimulate further diffusion systems.