Limits of Modelling Memorable Experiences: How Authentic Shall Events Be?

摘要: Since the 1990s experiences are regarded as an important source of customer value (Matzler, Heischmidt, & Velentas, 2001) and a means to create unique selling propositions. Customer is not anymore derived from purchased service but consumption experience (Holbrook Hirschman, 1982). Stakeholders in destinations need only basic commodity also additional its consumers (Weiermair Brunner-Sperdin, 2006). The consumer, since 1990s, sometimes referred ‘new consumer’ (Lewis Bridger, 2001), striving for authentic memorable experiences; quality provided customers, which indeed memorable, directly determine business’s ability generate revenue (Pine Gilmore, 1999). This new consumer was characterised individualistic, involved, independent informed. Moreover aware scarcities time, attention trust 2001). Experiences were considered be future path differentiate tourism products services through creating events.