Customer loyalty toward Nokia Brand
作者： Alvina Arshad , Saba Sattar , IrFan Ali
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摘要: Purpose: The Purpose of this study is to determine the relationship between different variables such as customer satisfaction, product quality, perceived value and service quality examine that how these affect loyalty for a Brand. present attempts contribute knowledge could be affected by variables. Findings: independent satisfaction were largely correlated with dependent variable loyalty. While have less influence on Keywords: Customer loyalty, Product Quality, Perceived Paper type: Research paper
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