Cooperative games in marketing: a differential game approach

摘要: Cooperation is not applicable in a constant-sum differential game because there no possibility of mutual gain from cooperation. However, other types games cooperation possible. The fate being noncooperative or cooperative generally determined by the 'scope' game, which means how many people will be included and status players. In reality it possible to have both games, just one them, different situations/phases same game. this paper we set up model for competition marketing. There are ways define solution Different definitions 'solution' precipitate totally models. After defining our model, develop an algorithm based on idea evolutionary computation, then draw conclusions about general games.