Do consumers care about local feedstuffs in local food? Results from a German consumer study

摘要: Abstract We analyse if the introduction of a label showing local feed origin is promising product differentiation marketing strategy for animal products. Until now, products sold in Germany have not normally been labelled with any information about origin. A Discrete-Choice experiment (DCE) was applied pork cutlets and eggs. The German ‘Regionalfenster’ (‘RF’) used as carrier different feed-share levels (75%, 90%, 100%) were considered. findings show high market potential supply chain. Results multinomial logit model (one-class-model) showed that there clear linear relationship between percentage consumer preference. However, more detailed latent class analysis revealed cutlets, 70% consumers would be satisfied share below 100%, whereas eggs, this holds true only 37% consumers.