Value-Added Meat: Measuring Past Successes and Predicting Future Winners

摘要: Livestock industries are significantly affected by changes in consumer behaviour. In order to add value meat and livestock production, many firms farms supporting the development of new products – these can differ credence attribute, degree processing marketing strategies. The literature suggests that one most important determinants success product innovation is an understanding market introduced into. this report preferences for products, animal species including minor meats, type examined. Responses economic variables such as price, advertising income identified responses food safety related health issues. Interesting results include fact elasticities demand purchased at grocery stores negative study own cross price certain across levels example, show strong substitutions. Thus introducing may not result increased sales but only substitution another same type. Successful introductions or quality shown, report, be accompanied significant marketing/advertising investment and, either design serendipity, have attributes line with consumer's changing concerns. An example response branded chicken sales, time BSE Canada, a brand could advertise itself being 100% grain fed. Marketing strategies, working Health Check™ program Heart Stroke Foundation Canada shown impact on firm level (as well individual level), halo effect, importance firm's other value-added products. Significant heterogeneity exists behaviour it recognize Added heterogeneity, general, What works sector, poultry, problematic sectors given differences interrelationships reported study.