作者: Wolfgang Wilke , Mario Lenz , Stefan Wess
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摘要: Electronic commerce applications are just about to leave their infancy. While electronic cash has been around for quite a few years, the amount of business carried out through Internet is still relatively small compared potential this young technology. There plenty reasons this. Tennenbaum summarizes barriers using medium today with three words: confidence, convenience, and content. Customers must have confidence that transactions secure, privacy maintained, they will not be subject liability. It convenient, as simple use ATMs ubiquitous. Finally, there incentives purchase goods via Internet, better price, service, or selection.