Decision Making Factors for Country-of-origin Agriculture Branding in International Markets: The Case of Orchids in Taiwan
作者： Hsin I Hsiao Ching Cheng
DOI: 10.4172/2376-0354.1000134
关键词:
摘要: The orchid is Taiwan’s top flower export product. However, increasing competition from the Netherlands and China had a great impact on export. This research examines question of what are major considerations for using Taiwanese Phalaenopsis label promotion in international markets. results indicate lack specialized chilled storage techniques quality standards two important factors. In particular, product key consideration. paper provides valuable insights developing country brand governments who looking differentiation agriculture food products
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