作者: Dariusz Frejlichowski
DOI: 10.1007/978-3-642-21596-4_38
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摘要: In the paper problem of recognition trademarks placed on banners which are visible during a sport television broadcast is described and experimentally investigated. It constitutes second stage process analysis banners, e.g. in order to estimate time that particular banner can exert influence customers' behaviour. Banners near play field football matches were analysed. For this task four algorithms selected tested, namely UNL shape descriptor combined with Partial Point Matching Algorithm, Contour Sequence Moments, UNLFourier Distance Histogram. Amongst them best result was obtained when using + PPMA approach. The average efficiency method equal 84%.