Born Fast, Die Young?: A Study of the User's Social Network Site Continuance

作者: Bo Han

DOI: 10.4018/IJVCSN.2014100103

关键词:

摘要: How to keep users has become the most desirable knowledge social network site SNS managers. In current study, author proposes a user's continuance model by incorporating information system and impression management theory. The finds that actualization of hoped for possible self perceived informativeness an are two critical factors can significantly positively influence usefulness SNS, enjoyment on Web site, his or her intention. suggests these findings provide several practical implications development.

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