New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media

摘要: This work adresses the issue of relationship between marketing research and opportunities provided by Internet. In particular, we focus on recent developments arising from digital tools such as social media ability to access a continuos stream data through use Big Data Analysis platforms. Indeed, technologies have strongly impacted in performances giving rise new techniques, enhancing or bringing back other methodologies which had lost appeal over year. this regard, network analysis technique considered study. It can be adopted for many purposes thanks media. The aim paper is identification an model based methodology, useful conduct within Metrics described been selected their capabilities generate insights that support researcher series evaluations. Therefore it present contribute create approach, where seen resource opportunity relevant managerial implications identification.