Audience Measurement for Digital Signage: Exploring the Audience’s Perspective

摘要: Electronic displays, or digital signs, are rapidly being installed in many public contexts. Increasingly, these signs equipped with audience measurement, that is, sensors observe the of signs. However, audience’s experience measurement is not yet well understood, which can be a problem, because may feel observed and their privacy has been violated. In this paper, we explore for signage. We have deployed evaluated two signage systems different techniques, one year, other 5 years. perspective on employed techniques through repertory grid interviews users who had significant as audiences both deployments.