An intelligent cloud-based customer relationship management system to determine flexible pricing for customer retention
作者： W.Y. Stephen , K.L. Cheng , H.Y. Choy
DOI: 10.1109/PICMET.2016.7806660
关键词:
摘要: Due to fierce competition in the market, effective customer relationship management approach is necessary order gain competitive advantage. In general, customers can be divided into different categories based on their purchase behavior, historical ordering pattern and frequency of purchase. Customized sales promotion specific items offered so as increase sales. However, due lack a flexible pricing strategy, companies only offer same marketing strategies all customers. Valuable may neglected which results loss loyalty even orders. this paper, an intelligent cloud-based system (ICRMS) designed formulating supply chain. The integrates cloud technology fuzzy logic manage data Internet, determine discount price products respectively. By conducting pilot study advanced manufacturing company, show that service quality enhanced while satisfaction increased.
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