The Evolving Role of Consumers

摘要: The culmination of the changes in health care, motivated many ways by rapid evolution information and communication technologies parallel with shift toward increased patient decision making empowerment, has critical implications for clinical research, from recruitment participation to, ultimately, successful outcomes. For those who are incapable (or unwilling) to develop requisite literacy skills, there is also a tendency turn intermediaries advice. This chapter explores these developments various perspectives looks at some foundational issues as related consumerism. overarching concern environment within which consumers immersed underlying emerging contributing changing nature patients’ world. Not surprisingly, we will see that core findings behavior research have relevance our current understanding future studies evolving role consumer.