The Golden [Statuette] Age: How Miramax Sold Shakespeare to the Academy

摘要: This article revisits the 71st Academy Award Ceremony in 1999 when Shakespeare Love picked up seven Oscars from thirteen nominations, controversially beating Saving Private Ryan to be named Best Picture. It is rare for a romantic comedy win this coveted award, but then not just film about love; it love. In its depiction of cultural heritage foregrounds ‘the very business show’, remaking playwright and his theatre image millennial Hollywood. By reducing distance between two, makes claims quality worthy recognition reward. reflected capitalised on taste culture time cemented Miramax's reputation as purveyor ‘Oscar-bait’. looks closely at production context which represents an epitome. Peter Biskind has christened period Disney’s purchase Miramax 1993 Love’s Picture Oscar ‘Golden Age’, company profited benefits being studio subsidiary while still enjoying kudos they had cultivated indie. Thanks financial weight lent by their parent studio, was able market distribute widely – played nearly two thousand screens America peak theatrical run, during season forcefully promote among ranks voters. Complementing authoritative pedigree film’s subject matter Miramax’s own ‘quality filmmaking’, simultaneously drew upon sought perpetuate. way offered mainstream content, also projecting aura superior substance thanks connotations names Miramax. Cultural hybridity root Oscar-winning success.