The demographics of decarbonizing transport: The influence of gender, education, occupation, age, and household size on electric mobility preferences in the Nordic region

摘要: Abstract Many researchers, policymakers and other stakeholders have explored supported efforts to transition towards more sustainable forms of low-carbon mobility. Often, discussion will flow from a narrow view consumer perceptions surrounding passenger vehicles—presuming that users act in rationalist, instrumental, predictable patterns. In this paper, we hold better understanding the social demographic electric vehicles (compared mobility, including conventional cars) is needed. We provide comparative mixed methods assessment demographics mobility stated preferences for vehicles, drawing primarily on survey distributed than 5000 respondents across Denmark, Finland, Iceland, Norway Sweden. examine how gender influences preferences; experience form education occupation shape aging household size impact preferences. doing so hope reveal complex dynamics behind potential adopters consider calculate various aspects vehicle-to-grid (V2G) systems. particular, our results suggest predominantly men, those with higher levels full time employment, especially occupations civil society or academia, below middle age (30–45), are most likely buy them. However, analysis also reveals market segments where may take root, e.g. among income females retirees/pensioners. Moreover, few were orientated V2G, independent their attributes. Our empirical can inform ongoing discussions about energy transport policy, drivers environmental change, deliberations over sustainability transitions.