Creating Meaningful Value Propositions

摘要: Designing meaningful innovations that create value for users, organizations, ecosystems and society requires a holistic view to integrate seemingly conflicting needs requirements into compelling solutions. This chapter describes illustrates with examples the way of thinking, process tools reach an integrative proposition its accompanying formula. It shows innovation projects this kind typically have higher uncertainties, which translates need knowledge experience from various disciplines, follow more explorative approach in initial phases projects. Building on literature design, marketing, business management, as well extensive practical field, is defined pragmatically how define realize innovations. contains descriptions methods ways working, together examples.