Intuitive Decision Making

摘要: Should executives make decisions based on what their ?gut? tells them? Lately that idea has lost some favor, as technology?s ability to accumulate and analyze data rapidly increased ? supplanting, according accounts, the high-level manager?s need draw heavily intuition. But intuition needs rescuing from its detractors, place start is by clarifying it really is, how should be developed. Intuition not a magical sixth sense or paranormal process; nor does signify opposite of reason random whimsical decision making. Rather, highly complex developed form reasoning years experience learning, facts, patterns, concepts, procedures abstractions stored in one?s head. In this article, authors examples worlds chess, neuroscience business especially Austria?s KTM Sportmotorcycle AG show intuitive making prematurely buried. They point out although study been extensively explored part management science, studies reveal several ingredients are critical intuition?s development: domain-specific experience; cultivation personal professional networks; development emotional intelligence; tolerance for mistakes; healthy curiosity; limits. Companies should, course, continue exploit abilities mine means obtaining competitive edge. they shouldn?t overlook continuing value experienced who can when numbers yield question rather than an answer: Now do we do?