The evolution of consumer knowledge and sources of information: Hungary in transition

摘要: The authors’ research in Hungary during the period of transition to a market economy provides an opportunity examine evolving relationships between consumer product knowledge and its antecedents, including advertising, personal search, interpersonal sources, brand experience. Their findings, based on survey data collected Budapest 1992 1998, indicate that information variables explain more variance later rather than earlier transition. Advertising is important predictor but not transition, search at both times, sources are either time period; experience negatively related positively This study allows one begin understand boundary conditions associated with studies conducted developed economies. Managerial implications for firms investing transitional economies presented.