To trust or not to trust? Formal contracts and the building of long‐term relationships
作者： Carolina Camén , Patrik Gottfridsson , Bo Rundh
DOI: 10.1108/00251741111120752
关键词:
摘要: Purpose–The purpose of this paper is to explore how contracts are used to build and develop long‐term relationships in contexts where trust cannot be expected in advance–ie …
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