Identify and Ranking the Factors Affecting Recruitment and Retention of Corporate Customers within Banking System

摘要: Customers are considered as key factor in banks’ activities. Recruitment and retention of corporate customers pave the way for continuous growth development banks. Hence, today recruitment to realize all aims, strategies resources at successful This will not be possible without examination customers’ demands awareness from factors affecting customers. The present paper considers this point which affect banking system how is priority given these factors? an applied research type, a descriptive survey has been used data collection. statistical population consists branches Bank Melli-city Bushehr selected using simple random sampling method. questionnaire collection instrument, that validity reliability it confirmed. Using exploratory analysis, eight have recognized results study indicated reputation security most important customers, yet diversity services least